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“Our research shows that in an Outperforming organisation, creativity is integral to success...”
—Investors in People
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“Creativity is a new: purpose, process, procedure, thought, action, style, content...”
—Professor George G. Youngson, Consultant Paediatric Surgeon, Royal Aberdeen Children's Hospital
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“Using our imagination, being ourselves, expressing our opinions - creativity challenges and develops the mind...”
—macrobert Young Consultant
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“If we take a moment to really think about the attributes that underlie creativity, its importance in developing these skills becomes clear...”
—Kate Latham, Head of Learning and Community Engagement at the Jupiter Artland Foundation
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“The global labour market in 2030 is likely to be highly competitive...”
—The Future of Work: Jobs and Skills in 2030 (UKCES)
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“It goes far beyond the traditional world of art and music...”
—Shantanu Narayen, Adobe President and CEO
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“Creativity is the combined application of intelligence and imagination...”
—Duncan Jones, Association for Scottish Literary Studies
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“I have to reflect my background as a son of the manse; creation is a phrase that appears often in the Bible...”
—Ian Ritchie
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“I want us all to think about new and creative ways to … encourage young people to create and build and invent — to be makers of things, not just consumers of things...”
—Barack Obama, U.S. President
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“Infants are extreme explorers; they possess qualities that are often lost by adulthood: curiosity, novelty seeking, always learning (and adapting) without much hesitation, and perhaps most importantly, not being afraid of failing...”
—Rachel Wu - Dept. of Brain and Cognitive Sciences, University of Rochester, New York
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“Science and arts are not an either/or...”
—Creative Industries Federation
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“We work a lot with the arts at the observatory, in many ways...”
—Dan Hillier, Edinburgh Observatory
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“Creativity means to me being able to branch out and bring disabled peoples' stories to the stage...”
—Robert Softley Gale, Birds of Paradise Theatre Company
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“Creativity is the freedom to explore, rejuvenate and affirm...”
—Hayley Durward, Citymoves Dance Agency
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“The government and the Cultural and Creative Industries need to take a united and coherent approach that guarantees equal access for everyone to a rich cultural education and the opportunity to live a creative life...”
—Enriching Britain: Culture, Creativity and Growth - The Warwick Commission